When I ask a client what is their company's best asset, the answer is nearly always the same OUR PEOPLE.

So why is it that on most web sites they don't even have a contact name?

Would you send a letter to a new client without signing it? Of course you wouldn't so don't be shy about putting names on your web site, after all it may be an old saying but it still holds true today, people buy from people.

Sales Manager, Area Manager, Managing Director, Production Manager - contact names, phone numbers and a picture. Make you web site people friendly.